For you and Other Practitioners in the Healthcare Field, Having a strong online presence is imperative because:

Making sure your business plays well with search engines (SEO).
Doing basic marketing on Instagram, X, or Facebook.
Posting regular reports to Google Analytics.
Trust and Safety. Both Google and Yelp care about trust and safety (so the engineers who are blocking Yelp need to read their mission statement and “do the right thing”).
Don’t crave too much attention and stay out of “hot” categories (and fake it until you make it).

Understanding the Importance of SEO for Your Listing

“Whether you’re in healthcare, the law, or any kind of one-to-one work, having a nice listing and showing up well on search engines is a must-have” when it comes to constructing a robust practice out there in the good old internet. In much the same way, you want to make sure your SEO, or search engine optimization, is on point. SEO is optimizing your listing to match the terms your clients are looking for.

Here’s a basic rundown of why SEO is important for practitioners:

It’s a straightforward strategy for increasing your book of business.
It’s a great way to show up to work every day. It’s a solid one-to-one marketing method.
It’s a great list-building tool.
It’s an effective way to remind your clients that you exist. We call this putting a “trigger on the mind” of a potential client.
It calls attention to your work when your potential client doesn’t even know she needs it.
It helps you build an audience around you, your practice, and your techniques.

If she’s watching your videos, she’s giving you her steady attention. It’s the next best thing to having you shake her hand.

Leveraging Digital Marketing Techniques

The role of digital marketing is to use every possible avenue to build on the SEO efforts.

Use of Social Media

Being active on multiple social signals paints a psychological portrait of a real living entity on the other side of the wire. It’s much like the Namaste Network’s idea of creating a thriving community. It allows for what search engines don’t… communication with potential clients and returning clients on demand.

The ability to post relevant content, status updates, and goings-on about your Namaste Network listing only reaches those people who are interested and “following” you. More clicks, more traffic. More returning visitors. Plus, it helps with search engine click-through traffic and metrics, general brand marketing, and concept sales.

Email Marketing

Also, a yes! SEO and email marketing are best friends.

There’s something to be said about being able to send rich HTML email directly to those who have given you their email address. It’s a sign of trust. They want to hear from you. They want to know what you have to say, and they are likely to visit your site when you send an email.

The approach leads businesses to enhance their site visits with calls to action, links, and formulated email templates that “speak” to their audience. For those who are maintaining an email list of subscribers to their Namaste Network listing, awesome! They are likely promoting their service category, general featured information content, whatever. And with every new email to the list, they are likely to receive direct clicks to their website. Humans are recent find seekers, and with every new email, there’s likely always at least something that will spark their interest that’s new since they signed up.

Storytelling and Personal Branding

Check!

In our world, this is one area where quality usurps quantity. No, you do not need to be an English major or an incredibly gifted writer. You do need to be yourself. Potentials want to read about you from you.

They don’t want to have another “Dr. So-and-so with 20 years of experience is waiting for the chance to assist with your chakras… just step into their trendy downtown yoga studio and experience the healing wisdom of decades in practice firsthand” message trying to be stuffed down their informational pipe.

Relate and connect with your crowd. Be “yourself”. And the person on the other end will respond accordingly. Send over a quantified “well-targeted message from the other side,” and the person is likely to react in a short, unfortunate, timely sort.

Search engines have killed two birds with one stone concerning this subject. They realized that, yes, they’d like to see people interact with more pages on a website, and people like variety. Some people like to read, some like to skim, some like to click, some like to watch, some like to listen. So, they said, “Yeah, you do that one thing, you know… just that… and you’re going to get a giant score increase because of it.”

Writing Effective Listing Descriptions

It’s essential to write a good description for your listing. This is your opportunity to “sell” potential buyers or clients on what you have to offer.

Write a descriptive summary that allows people to gain a clear understanding of your listing. Avoid fluff. Say what it is and make it exciting.
Give an itemized “what’s included” list. This is key for differentiating your offer from competitors (think of it as a checklist of your “bonuses”).
Members of your target audience should be “sold” by the end of step 1. Give everyone else an exciting, definitive, closing punchline to end your description.

It’s essential to use a “themed” approach for this item. Focus on the “selling”/”promotion” nature of this and not just the required “minimum definition” part of it.

Monitoring and Adjusting Your Strategy

The performance of your listing can be tracked by using fundamental tools for analytics, like Google Analytics. It’s essential to gauge your listing performance as part of a digital marketing strategy. Much like agents use these tools to determine how campaigns are performing, model practitioners should also think about:

K.
E.
A.
YWh.

You are likely already making development and website decisions using a similar process. In the early onboarding stages of using this tool, it would be a complex argument for your site lead not to utilize your tool on your site. It is for this reason that the article we create is as helpful and link-worthy a resource as possible. A return is almost guaranteed.

However, this is not a process that would be rolled out (as it adds more to your list anyway) without careful planning and forecasting. Worldwide, Karen teams will have to be trained on how to work this tool. Then, a specialist role may need to emerge from these learnings within your organization. This tool is one of the most critical tools a practitioner can have when uncovering what to track and when to track it.

It’s not an easy tool to use. You are not a metadata specialist. It takes a minimum of 120 hours to learn how to operate this tool at a general but professional level. (Remember I said 120 hours to learn to navigate and use. I didn’t say to master it. You’ve learned how to become a better searcher.)

Looking at the keyboard, the key is positioned backward from the normal side of where the caps lock and shift keys sit. The image on the key itself shows an outbound arrow – one side of the double-sided key was pointing in the opposite direction.

Final Thoughts

In today’s digital-first world, Search Engine Optimization (SEO) and digital marketing are more essential than ever. Optimizing your course names, key terms, and details can make your listings on platforms like Namaste Network (including our own) appear more frequently when people search for courses like yours.

The same principle applies to SEO on other platforms, like YouTube, blogging, or Instagram. This makes it easier for people to find you and, therefore, increases traffic and visitors to your listings.

It helps to add to your credibility and can help you to be seen as more of an authority figure in your space/industry (because you are more easily “found”). Take the same approach (understanding what terms people search to find what you offer) for any other marketplaces (like Udemy, Skillshare, Coursera) that you’re on.

For these reasons, a good understanding and periodic implementation of SEO (as well as keeping up with trends, as what works well can frequently change), and digital marketing, will help you to be more competitive and gain added attention and visitors. Digital marketing (such as ads, but also including things like building up an email list, having a YouTube channel or Instagram page or GMB [Google My Business] Listing and putting out social media posts and updates) can help reach new prospects, while also establishing and building trust (and an audience/relationships) with those who choose to connect with/follow you in these places.

Maximizing Your Listing's Reach on Namaste Network: A Guide to Optimizing Your Online Practitioner Listing